Happy Monday, creators.
Does anyone remember that time last year, when I was crying into my phone about Twitter? Well, I took my own advice and it seems to have worked. I was miserable because I felt I had to change myself to fit into what I thought would gain traction. However, with this new account, I started out with the intention of doing what I wanted to do.
Being a person with broad interests and unquenchable curiosity might have helped. After deciding to focus on non fungible tokens as a subject, I had no idea that all of my favourite topics would collide under that niche.
Unlike my previous post, in which I showed how you can get Instagram’s smart tech to work for you, Twitter is tricky. I can only give you generic advice with the caveat that everything depends on your specific subject matter. As you read, remember that I am using Twitter to promote sales of my creative projects, including fiction writing and fine art.
Social audio, specifically Twitter Spaces, allows me to hear from machine learning specialists, Buddhist and Hindu philosophers, philanthropists, musicians, authors, poets, programmers, game developers, actors, singers, tech venture capitalists, marketers, attorneys, architects, publicists, and blockchain specialists.
My work has been to use Twitter Spaces to create one large thought bubble, wherein everyone discusses a topic from the perspective of their areas of expertise. Reaching for a cognitively rich experience has made my time on Twitter stimulating instead of exhausting.
In the list below, I will share some general ideas for working within your own niche with the help of Twitter Spaces. The most important principle to remember when marketing or promoting your work on any platform is simply, “Do what works, not what you like to do.”
- Spend time on Twitter. Can’t tell you how many times I have had people tell me they had no time but wanted to know the one tweet they could post so they could gain 10,000 fans overnight.
- Curate your feed. Do not scroll. Stop and engage with tweets for about ten minutes. Like it, share it, or toss it. Use the “Not interested in this tweet” option and add specific reasons. This helps the smart tech to learn more about you.
- Tweet a bio tweet like the one in Sreeran’s example above. Thereafter, when you enter a space, say your account name and your personal tagline and the smart tech will index your account under the correct topics of interest.
- Join Twitter Spaces and listen in as a priority, even if invited to speak.
- Use your time on a speaker panel to give a voice to your engagement. You may want to say that you have commented, liked, or retweeted a speaker’s tweet.
- Support other accounts more than you tweet about yourself. We use the word “shill” to mean “self promote”. Shill for others because as a rule, do for others and they will do for you. If you receive no support from an account, focus on other accounts until you find your group.
- Take your time and work consistently. Results will multiply over time, because your diligent effort will earn you trust within your network.
- Keep the hashtags to a minimum (2 – 4 maximum) until you meet your ideal threshold of engagement in terms of tweets, retweets, comments and likes. Thereafter, use them rarely.
- Avoid negativity. Rephrase your words positively (for the smart tech). Do not follow accounts that are antagonistic towards your principles.
- If you must be outspoken, discuss and debate in spaces where your ideas will be heard, even if others disagree. Same rules go for all audio spaces. Keep rants super short.
- Quote tweet. Own the conversation by bringing it to your timeline. Bring it up later in spaces and ask for feedback, shares or other engagement on your tweet.
- Tag accounts and mention them in tweets with requests for answers. This raises your engagement by putting you on their timeline. It is also a great way to start a conversation.
- Consciously disengage. When you disagree in a comment, etc., the person with whom you disagree gets a boost by the algorithm because the smart tech will read your engagement as POSITIVE interest.
- Avoid engaging with inactive accounts. Twitter’s smart tech loves fresh content, so keep within a view/comment/share threshold of about 17 hours.
- Follow accounts that you genuinely like and want to support. As a rule, I avoid following popular accounts and add them to lists instead.
- Any support you receive must be reciprocated. And focus on supporting accounts that give you support in return.
- Analyse, rinse and repeat. If you start gaining support from your activities, try them again and see what happens. If a thing is working, keep doing it, regardless of whatever “advice” you receive, including mine.
Remember to try many things. Do what works and not what you like to do (for example, staying off Twitter or only tweeting about yourself). After joining Twitter with a fresh new account on June 19, 2021, my account now has 3107 followers today, September 27, 2021. The final push to 3000 happened last night (Sunday) when the count was at 2992. Thankfully, when I asked for some help getting over the line, my friends were there to offer their support. And that is how it should be. That’s all for now, and thank you for reading. See you in the metaverse.