Happy Saturday, everyone. In this post, you will meet the multiplatinum music producer Curtis Richardson, who has written songs with Jennifer Lopez, produced music for Rihanna, and worked with David Guetta, Tiësto and John Legend. He is speaking with the fabulous celebrity interviewer, Charles Myambo.
How was it working with Jennifer Lopez?
Well, I first started working with Jennifer Lopez before she was mainstream. She came at a time where the world was itching for a breakout Latina star. At the time, its safe to say that Jennifer Lopez was a pioneer, not only in the US, but also around the world. To date, she is one of the biggest stars worldwide, but it was not always this way. Jennifer was extremely hardworking and determined when I first started working with her. She had a day job and needed to balance that with recording music. Combine all that with the pressure of being a Latina entertainer during a time where not many like her were global superstars, and you can see how Jennifer Lopez was a pioneer. To this day, she is one of my favourite artists to work with.
You have to understand that record labels are like machines when it comes to artist promotion. The top tier record labels are exceptional at branding artists and giving them exposure to a global audience. If your question is whether artists can be filthy rich without record labels, then the answer is definitely yes. ChanceThaRapper for instance, is independent and extremely well-off. However, if your question is whether an artist can become as big as Nicki Minaj or Drake without a record label, then I have to say no. Not impossible but it is extremely difficult.
What tough-love advice would you have for aspiring musicians today?
It’s not easy. The music industry is very much cutthroat. You can gain or lose relevance so quickly. The volatility of music fans is simply astonishing and without careful planning and strategy, almost any artist can start becoming irrelevent very quickly. Obviously, you have your Beyoncé, Snoop Dogg, and JLo, who are household names globally and they are unlikely to ever become irrelevant. However, that’s part of the issue.
We have young artists who try and mimic exactly what these huge stars are doing while failing to understand that it took years for those superstars to be able to produce one album without promoting it on Instagram and it becomes a hit. Today’s artists need to understand that the music game costs money, requires time and effort, demands creativity, and also social media platforms such as TikTok and Facebook to promote upcoming tracks. Artists also have to be willing to adapt to trend changes in order to become relevant and perhaps even one day become the trendsetters.
Do you feel like a celebrity?
No not really. Never feel too comfortable. You can always achieve more. Pride is the enemy of progress.
What was the most difficult part about the pandemic for you?
I love travelling, and I couldn’t travel as much as I really wanted.
What is one major thing still left on your checkbox?
I’d love to travel more. I’d like to explore more of the world than I have already. Gain more new perspectives through learning about different cultures, music, ethnicities and heritage.
Thank you for reading this interview, which was provided by Charles Myambo. Follow him on Instagram. Charles is an actuarial scientist by day. And by night, he is founder of the celebrity networking community, Team Smooth. Since 2019, he has worked with hundreds of celebrities from all over the world. Team Smooth has a vision of presenting the community outreach of celebrities and some of the world’s most notable names and brands. Their mission is to spark positive change in the world by bringing awareness to worthy causes and communities.