Happy Monday, creators.
Does anyone remember that time last year, when I was crying into my phone about Twitter? Well, I took my own advice and it seems to have worked. I was miserable because I felt I had to change myself to fit into what I thought would gain traction. Instead, I paid attention to what I wanted to do.
Unlike my previous post, in which I showed how you can do Instagram without doing it, Twitter is tricky. I can only give you generic advice with the caveat that it might not work with your specific subject matter. As you read, remember that I am using Twitter to promote sales of my creative projects, including fiction writing and fine art.
Being a person with broad interests and unquenchable curiosity might have helped. After deciding to focus on non fungible tokens as a subject, I had no idea that all of my favourite topics would collide under that niche. I feel fortunate to have met astrophotographers to talk about space and really geek out about photography equipment. In addition to that, I get to meet fine artists who work with ink and mixed media and exchange ideas with them.
Then, in Twitter Spaces, I can talk with machine learning specialists, Buddhist and Hindu philosophers, philanthropists, musicians, authors, poets, programmers, game developers, actors, singers, tech venture capitalists, marketers, attorneys, architects, publicists, and blockchain specialists.
My work has been to use social audio (specifically Twitter Spaces) to create one large thought bubble, wherein everyone shares ideas based on their unique areas of expertise. Reaching for a cognitively rich experience has made my time in spaces stimulating instead of exhausting.
In the list below, I will share some general ideas for working within your own niche with the help of Twitter Spaces. The most important principle to remember when marketing or promoting your work on any platform is simply, “Do what works, not what you like to do.”
- Spend time on Twitter. Can’t tell you how many times I have had people tell me they had no time but wanted to know that one tweet they could write so they could gain 10,000 fans overnight.
- Curate your feed. Do not scroll. Stop and engage with tweets. Like it, share it, or toss it.Spend your first 10 minutes on the app doing “Not interested in this tweet” and adding specific reasons to help the smart tech to learn more about you.
- Tweet a bio tweet like the one in the example above. Thereafter, when you enter a space, read your name and your personal tagline, so that the smart tech which is generating captions can tag you correctly.
- Join audio spaces and listen in as a priority, even if invited to speak. Use spaces to give a voice to the comments, likes and retweets.
- Support other accounts more than you tweet about yourself. We use the word “shill” to mean “self promote”. Shill for others because as a rule, do for others and they will do for you. If you receive no support from an account, focus on other accounts until you find your group.
- Take your time and work consistently. Results will multiply over time, because your diligent effort will earn you trust.
- Keep the hashtags to a minimum (2 – 4 maximum) until you meet your ideal threshold of engagement in terms of tweets, retweets, comments and likes. Thereafter, use them rarely.
- Avoid negativity. Rephrase your words positively (for the smart tech). Mute accounts that are overly antagonistic towards your principles.
- If you must be outspoken, discuss and debate in spaces where your ideas will be heard, even if others disagree. Same rules go for all audio spaces. Keep it super short.
- Quote tweet. Own the conversation by bringing it to your timeline. Bring it up later in spaces and ask for feedback, shares or other engagement on your tweet.
- Consciously disengage. When you disagree in a comment, etc., the person with whom you disagree gets a boost by the algorithm because the smart tech will read your engagement as POSITIVE interest.
- Avoid engaging with inactive accounts. Twitter’s smart tech loves fresh content, so keep a retweeting threshold of about 17 hours.
- Pay attention to pinned tweets. Engage with those as a priority when you meet new people.
- Follow accounts that you genuinely like and want to support. As a rule, I avoid popular accounts because my engagement will get buried in their notifications.
- Any support you receive must be reciprocated. And focus on supporting accounts that give you support in return.
- Tag accounts and mention them in tweets with requests for answers. This raises your engagement by putting you on their timeline. It is also a great way to start a conversation.
- Analyse, rinse and repeat. If you start gaining support from your activities, try them again and see what happens. If a thing is working, keep doing it, regardless of whatever “advice” you receive, including mine.
Remember to try many things. Do what works and not what you like to do (for example, staying off Twitter or only tweeting about yourself). After joining Twitter with a fresh new account on June 19, 2021, my account now has 3107 followers today, September 27, 2021. The final push to 3000 happened last night (Sunday) when the count was at 2992. Thankfully, when I asked for some help getting over the line, my friends were there to offer their support. And that is how it should be. That’s all for now, and thank you for reading. See you in the metaverse.