How to market your novel with music

Hello, everyone. It is time for another adventure in “how do I market my second novel”. My second fiction novel, which I am calling Maitheland, is wrapped. And, as you know, I have been working on this novel for some time.

The story takes inspiration from romantic flash fiction I wrote for this blog eight years ago. I decided to repackage the story and make one of the main characters a nephew of King Cordial from The Quarter Percent. This time around, I plan to promote the novel with music.

I took my time to finish writing the novel because I had to relaunch, promote, and relaunch my startup again. During that time, social audio became an adventure and I made lots of great connections through this new medium. Some of my new colleagues have been featured here on this blog.

Sidebar: Speaking of social audio, now that Elon Musk owns Twitter, if you’re not on there, kindly dust off your accounts and hop in now because the popcorn drama is on every hour. Not even journalists, clamping their eyeballs on their phone screens, can keep up.

On Thursday morning, Elon cohosted a Twitter Space. A day later, I read a news report that the host, Robin Wheeler, and cohost, Yoel Roth had quit. About two hours after I scheduled this post, I see a tweet from Robin saying that she was still at Twitter. That was too fast. The space was recorded, so you can listen in.

And now, back to promoting my novel. You may remember that my attempts at promoting my first novel, The Quarter Percent, were pure drama. This time, music has been my focus.

Why music? Aren’t you only supposed to read a novel? I wanted to create an immersive experience for readers. The story is sensual and moody, and I think that listeners will appreciate that. There are also lots of soundtrack music fans out there. And I have my own playlist I listen to when I want to concentrate. That is why why I thought this idea would work.

After producing a suite of classical tracks for one scene in the novel, Maitheland, I thought about creating EDM tracks related to the story. But as I contemplated the expense of hiring a new team, I asked Google if AI could generate music for me.

The answer was yes, and that was how I found the platform Boomy. Over the course of two days, I created five songs. If you go to my Vimeo channel, you can hear five tracks in the easy listening, loopy style that is really popular on YouTube.

How does all this help with marketing my book and other creative projects? Simply put, presence, exposure, and traffic. My plan is to take advantage of Boomy’s role as my distributor. The platform will submit my work to all of these streaming services:

… Spotify, Apple Music, Pandora, Amazon, Google Music, YouTube Music, YouTube, TikTok, Facebook, Instagram, Shazam, 24/7, 7 Digital, 8Tracks, Akazoo, Alibaba Music, Amie, Audiomack, AWA, Deezer, EOS, iHeartRadio, iMusica, Kanjian, KKBox, Line Music, Leeway, MediaNet, RealNetworks, NetEase, Neurotic Media, RX Music, Saavn, Slacker, SoundExchange, Tencent Music, Aspiro, TouchTunes, UMA Music, Yandez, and Zvook.

Boomy ｜About

Have you even heard of some of those platforms?! In other words, based on the uptake, the soundtrack for my novel is going to be available everywhere. And that means (if I have used really good keywords) someone will find my work. Then, if they are intrigued, they will look me up. The first release of five tracks is called Songs for Maitheland Part I. There are four completed tracks, and I am hoping to expand that over the coming few weeks.

At the moment, I am waiting to find out if my music will be accepted by the above streaming platforms. Until then, I am building a presence on Vimeo. The rest is up to you. I hope that you enjoy the sounds of Maitheland.