Hello everyone. This is a followup to my post last year when I realised why IG was sending me followers though I did barely anything. As opposed to the year before. At that time, I reached 300 followers even as I posted infrequently, and used zero hashtags. Shortly after publishing that post, I reached 500 followers.
I have since that point started using hashtags. I also hid reels and archived posts to create a tight, focused grid. At some point, I will take down most of my current grid so I can keep the focus on installations of my artwork.
My Instagram account is attached to Clubhouse (and Spotify Greenroom). Quite a few of my early follows were coming from there because I participated in room discussions. I was also asking people in Twitter Spaces to join me on Clubhouse, and they found me on Instagram as well.
A few weeks ago, I was discussing the above results with a friend, and I came to understand that by posting to my Story daily, I was creating space for Instagram to place ads between accounts. People are used to tapping on the right side of their screens to see new stories, and that gives 5-second ads a place to breathe. I believe that my steady gain of followers daily had something to do with that. In other words, Story is where active accounts thrive, and you raise the likelihood of IG recommending your accounts to people interested in your niche.
By the end of 2021, (CH/Twitter) collaborations with some larger accounts were also boosting my account. Accounts with massive followings were talking about our collabs on Clubhouse and they reposted my stories (about them) to their stories. I have also been mentioned in their IG Live broadcasts. Remember that I am using IG for business and these were my goals all along.
Step by step, let’s review the method I used, with an updated set of 8 enhancements. These are also low effort and consistently applied, with focus on the Story feature.
- Share the work of other artists
First, do for others. Instead of scrolling, think about whether you would like to share a post in your Story. I recommend that you share posts to Story if (a) the account supports you or (b) if the account is somewhat popular. In the latter case, a story mention (using the mention tag) ensures that you stand out in their notifications.
- Keep it up in messages
Socialise via text and voice messages. The more time you spend sharing accounts in a meaningful way, the more you find yourself receiving kind notes from creators in your messages. And sooner or later, you will feel like you’re talking to your friends. Follow up by explaining why you like their work. Be interested in their methods or techniques, and ask them what other projects they are working on.
- Follow and share accounts that look like yours
If an account is doing work that you want to do and it is not too big (over 100K followers), you should try to show that you have something in common. Show your followers that your ideas have been brought to light by another creator. Use the text or drawing feature in notes to make it obvious why you like the post you’re sharing. Be adventurous and you will find support.
- Pay attention to accounts with great content and few comments
When a new post bubbles into view, look for comments first. Then, if this account is familiar to you and you know they will respond, leave a comment. Comments are precious, so offer them generously and try to keep them light and positive.
- Check stories and comments
Quite a few popular creators schedule their posts and no matter how amazing your comment is, they (or their team) might never see it. One way to make sure that an account is active is to look at their Story. Active accounts may be more willing to engage with yours, and this is what you want.
This is the one time when I will advocate making the first approach. On the account of a popular creative (artist/writer) in your niche, look at comments on their most recent post. Did the post author reply to comments? If not, among the replies, look for accounts that engage with their followers. Come back to the post and reply to their comment. Then, heart some posts on their account, and wait.
There are accounts that produce amazing work, but a swath of posts down your timeline two days in a row is no bueno. Mute the account so you can see other posts. Or, if you feel so-so about a single post, hide the post so Instagram doesn’t keep showing more of what you don’t want. You can always see other posts from the account later.
What’s it like when you notice a live broadcast or a post that seems out of left field? It pays to do regular checks of accounts that you are following. Use the “most/least interacted with” feature in Instagram to check for accounts that are far outside your interests. First and foremost, focus your attention on accounts actively supporting you. From there, branch out with confidence, and bring new friends with similar interests into your fold.
Thank you for reading this post. I imagine you might realise that a low effort method of using social media takes … effort. Overnight, you could have great results, but that’s because you were consistent in the past. None of these methods require you to spend a whole day scrolling. Based on what I have shared so far, create a plan that fits comfortably with your needs and objectives. Never give up on your dreams, the saying goes, but you should be prepared to work for them. Best of luck.
5 replies on “A loving me thing: 8 steps to an Instagram turnaround”
I have never figured out this whole Instagram thing!
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Thanks so much for this comment. The technology has changed a lot, so if it is used in a specific way, there are certain results that you can predict. If you’re over there, best of luck, Rajiv.
I am there, and I need all the luck I can get!
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This is so valuable. I’m a total introvert and you’d think this form of getting recognized would be appealing, as opposed to going to art fairs, lets say., to sell my stuff. For some reason, even though you’ve made it sound easy, it still feels overwhelming. I’m going to try. Thanks!
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Pen, thanks so much for this feedback. As an introvert, with no bikini photos, this has really been the only way to survive on there. There are lots of us on the platform and ultimately, we should be helping others out. You would be surprised at how approachable popular artists are. After fangirling for a while, you’ll grow on them. Best of luck.
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