Music for book marketing

Do you like classical music? Are you squeamish about reading romantic fiction? Well, I am working on a story you might like. I am vaguely romantic in my head, but do not give me any details, please. I do not want to know what happened after the first button came undone.

In this post, I will share a marketing strategy that I am working on for my current WIP.

After stumbling into the NFT community on Twitter and Clubhouse, I found myself minting my artwork on the tezos blockchain late last week. When I first discovered NFTs in March, I set about minting the treatments for my current and future writing projects to protect the copyright.

Then, after selling out my first three collections of art as of Monday, I had enough to cover the costs of hiring a composer and musician to help me create music for my YouTube channel. My YouTube channel with 43 followers. It is great to know that for once, I am not out of pocket with marketing costs. And if I plan to do bigger projects, I had better sell more art.

You may recall that I had mentioned this music project in an earlier post. I wrote that, “My YouTube channel is dry and ashy so I asked a composer friend to help me out. I am hoping to share the music with artists and creators who like listening to music as they work.”

I am happy to announce that this project is ongoing. After waiting eight weeks to hear back from the composer, I was told last week that his schedule had cleared up. I am officially a music producer. And I imagine that this sounds fancy but it really means working to find the right sound, recording them, and refining arrangements. It has been great waking up every morning this week to find new tracks and librettos in my inbox.

What we will have arranged is a suite of nine etudes for piano, violin (which he plays) and cello (which I play). Three tracks have been completed so far. Two of them sound fantastic, and one needs to be redone. It will take time for the entire suite to be set in jelly, but it is on the way. I wanted to share one of the tracks with you right now, but the composer will surely m3rd3r me, so I will not.

The purpose of the compositions is to capture the moods of the story and develop emotional ties with readers. The moods are serene, romantic, regal, grounded, and broody. The music is created for writers, artists, and other professionals who enjoy listening to background music as they work. My social audio apps of choice for promoting the music are Greenroom, Clubhouse, and Twitter Spaces. By the time you read this, I will have already spoken about the project on Twitter. And soon after that, I will be asking my networking contacts on the other two apps to consider streaming the songs in their rooms.

Quite a number of armchair marketing experts say that you have to sell a project before you start it. Why will my plan work, even though I am not selling the music? As I mentioned earlier, several people from social audio have bought The Quarter Percent, and they also enjoy classical music. Pitching (shilling) the second book will happen every time I talk about the music. Even for people who do not read, playlists of classical music have value over time. They might share the playlist with friends who may enjoy the music and might want to read my work.

Again, the music is pure marketing, but I will be minting the librettos and artwork for the story. The former process will protect the copyright and selling the latter will generate funds to pay for more bizarre marketing stunts.

Please watch this space because one of the tracks will be featured here when it is uploaded to my channel. I hope that when I do, you will visit my channel and listen in.

Thank you very much for reading. See you soon.

P.S. I am getting better at shilling. Last night, I tricked a friend in Dehli into buying my book off Amazon. In vocal fry, I said, “Yeah, dude, like, did you not read my Twitter bio?” But he also read the reviews out loud while I groaned in agony. So, we are even.