Can you, as an author, achieve effortless book sales using social audio? Please read this post and learn what I have discovered. But get some popcorn first, because there is drama.
It has been a year since I published my novel, The Quarter Percent, and if someone had told me to relax because that people would ask to buy it, I would have thrown a tantrum. And yet, since joining social audio nearly eight weeks ago, I have had lots of people tell me they bought my novel. First, in my Clubhouse profile, I mentioned writing my second novel. Then after a number of requests to share a buy link for the first one, I added it to my Twitter bio.
I’m not using social audio to sell books, by the way: the book sales are a side effect of staying active on the platforms. By staying active, I do not mean staring at my phone all day. Instead, I make time for active participation in spaces or rooms on a range of subjects.
Last year, I collaborated with several artists and we produced artwork for The Quarter Percent. We focused on key scenes and events. One of the scenes opens in front of a graffiti mural in the foyer of a refurbished warehouse. Tensions in a friendship, the transfer of power, and a generous gift are overseen by a portrait of King Cordial’s late wife, Queen Cara. The scene, mural, and cover art are called Cara de la Reina or ‘face of the queen’. To write that scene, I did a lot of research into warehouses and architectural design because the description of the interior had an important function. It set up a contrast between the home’s cool, trendy, laid back atmosphere and the next level scheming that would take place there.
Based on other research, I knew that a cover with a face was ideal, and I assured my publisher that using the mural art was going to work. A year later, this is my avatar everywhere, and saying so in the first paragraph of my Clubhouse profile has made promotion effortless. When people ask me why I don’t use a selfie, I tell them that I am using social audio for business, and I don’t want to attract the wrong sort of customer. Seeing that I get book sales without doing anything extra, it stays right there.
And now, I will highlight some amusing incidents from last year’s promotional campaign. A book marketer told me he had no idea why I would give away free copies of my novel. He had no idea how that would help with book sales. One colleague suggested that a political assassination to help me get mega downloads. Another said to give up drafting if people did not download the beta version. Later, a young lady clickbaited and free trafficked me to her blog after saying that people would never download the $0.00 promotional Kindle copy without reviews, while agreeing that people would need to read the novel to review it.
On top of that, someone has been earning money from views of my trailer on a dodgy platform. Every marketer I hired to promote the book has denied having merched the trailer. I only found out because the analytics on WordPress finally appeared in February and showed me a cascade of clicks out to my blog. The owners of the platform are not answering emails or taking phone calls so I cannot find out who is doing this.
Amid all of that drama, you will understand why I gave up on promoting my novel altogether. But I am happy that l have stumbled upon an effective way to sell it.
Regardless of the obstacles, I enjoyed the creative process from last year, and I will expand on that for my upcoming novel. My first idea was to create art prints and posters. Still researching styles that I want to use, and practising on Procreate. Currently, I am producing instrumental compositions for piano, violin and cello. These will match the mood and themes of the story. My YouTube channel is dry and ashy so I asked a composer friend to help me out. I am hoping to share the music with artists and creators who like listening to music as they work.
About an hour before publishing this post, I talked about the project in a business networking group and I was encouraged by the response. The music will also be my rehabilitation after sacrificing brain cells to ratchet YouTube (for research purposes).
Happy Wednesday, everyone. Keep creating, and thank you for staying in touch.